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There is no doubt that promotional pens are one of the most common promotional products. However, the fact to be borne in mind is that its commonality speaks for its acknowledged presence in the realm of promotional gifts. It is already a publicised medium of promotion. The only effort it has to make is in establishing individuality of the brand in concern. The advertisement through promotional pens is not subtle any more. The audience receiving a promotional pen sees for the brand it is representing. The real challenge lies in producing the long-lasting impression in the minds of the audience. It is the enhancement of brand recall value that is to be analysed.

The tricky job of creating a prominent positioning of a brand is the real motive to be accomplished. The complex concept seems to materialise in the promotional pens displayed in www.ideasbynet.com. As a forerunner in the league of online supply of promotional products, Ideasbynet has made a researched approach towards making the common promotional items excel with its uncommon characteristics. Their collection comprise of a gamut of branded pens like Parker, Quill, Prodir, Senator, paper mate pens, highlighter pens, plastic pens, metal pens, multifunction pens, novelty pens, recycled eco pens, pen sets, and Balmain executive pens. A detailed variety runs under each product section. This makes them available in such a broad range that is not common for other promotional items.

The other common trait that shows the uniqueness of promotional pens is their suitability to be presented to any audience group. From a high rank official in the corporate hierarchy to the general public, promotional pens are largely welcomed. However, the frequency of usage depends on the likeability factor owing to their appearance and functionality. The above mentioned promotional pens qualify for the second clause and, therefore, stand on a high preference of business enterprises.

The competitive pricing of promotional pens again seems to be a common attribute. It is generally believed that low price is associated with low quality. This does not prove to be true for the promotional pens at Ideasbynet. Their cost varies due to the structural value-additions and compromise in quality is not the determinant.
Durability too tends to be a common characteristic attached to all promotional items. However, these promotional pens enjoy longevity owing to their premium quality built-up material. Hi-grade plastic, metal and recycled materials are used to impart robustness to these promotional pens. It is thus obvious that promotional pens with www.ideasbynet.com being commonplace promotional articles are an exception from the regular traits of promotional items.